Senior Living Community Evaluation
As medical advances allow people to live longer, healthier lives, and as the baby boomer generation ages, the demand for assisted living and senior living care will only increase. Along with the increased demand for the care, an increased supply of care facilities is also likely.
Assisted living and senior living communities already are, and will continue to be, available in many different concepts. We can expect to see everything from luxury senior living facilities to very basic required care facilities. However, there is one thing that is unlikely to change.
Consumers will want the best assisted living and senior living care that they can afford to buy for their loved ones. It's time to re-evaluate and ask yourselves as a senior living or an assisted living community, 'What do consumers of assisted care want? What do these consumers demand? What do the residents demand? Just as importantly, you should ask yourselves, 'Are we giving the senior living consumers what they want? Are we giving the residents what they want?'
Assisted living care is not inexpensive. According to the US Census Bureau, the real (inflation adjusted) median American household income was $51,939 in 2013.
Nationwide Maximum Yearly Cost Average
$87,288
Nationwide Median Yearly Cost Average $43,680
Nationwide Minimum Yearly Cost Average 17,148
Looking
at these income and cost figures side by side,
we can easily see that the cost of an assisted
living community or a senior living community
could easily be an extremely important decision
for many Americans. The median US household
income is $51,939 per year while the average
cost of senior living and assisted living median
yearly care is $43,680.
When a consumer is researching care
communities or facilities for a loved one, or
for themselves, what exactly are they
researching? Fortunately, Consolidated Service Detectives (C.S.D) Market Research & Audit®
has some of that information to provide to you
right here on our website. Of course, we all
know that the most obvious initial concerns are
quality of care and cost of care. How does your
community really measure up to the task?
When your staff meets with a potential resident
and/or their family, is your staff member
sending the right message? Yes, you've spent a
great deal of time and money insuring that your
senior care or assisted living associate will
properly show the face of your organization, but
are they doing it? When the family and/or
potential resident call the community to arrange
an appointment with an intake associate, is the
associate communicating in a helpful and
knowledgeable manner?
When the family member and/or the potential
senior living resident visit the community, do
they consistently see your staff and your
assisted living or senior care facility as a
place that is clean, with all parts of the
facility in good working order, caring and
helpful staff, useful rules and regulations and
adequate recreational activities? Are you sure?
Isn't it better to be sure through the use of
evaluations?
Assisted living facilities and senior care
communities have high costs because 24 hour
quality care in a safe and clean environment is
not inexpensive. When your consumers and
residents visit your facility, is it clear that
there is adequate upkeep and training?
If your facility is one that costs approximately
$40,000 per year and three potential residents
leave without joining your community or choose
to leave your community to go to a different
one, then up to $120,000 per year is lost to
your company that year. In fact, if your
community is a Median Cost Community, $3640.00
per month is lost for each empty room.
$3640.00 per month? This is why you can afford
customer service evaluation. Truthfully, how can you afford
not to use evaluations? If there are
problems in your assisted living or senior care
community facilities, you need to know exactly
what the problems are as soon as possible.
Our customer service evaluation campaigns are very
specific, and we don't merely ask 'rate this on
a scale of 1 to 10' questions. We ask the right
questions, and we require details from our
evaluators. 'The bathrooms were filthy,' is not an
answer that Consolidated Service Detectives (C.S.D) Market Research & Audit® will accept
from our Evaluators.
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